T.K. Wheeler Jewelers Celebrates 35 Years in Business
Your Trusted Hometown Jeweler
Terry Wheeler, a well known business leader in Oak Ridge & Anderson County as the owner of TK Jewelers located at 422 South Illinois Avenue, opened his fine jewelry store in 1979. ” His promise since opening is “Trust You Can Count On – Do Business Right and Act with Integrity.”
2014 marks the 35th year that TK Wheeler Jewelers has served the community as a trusted hometown jeweler. On Friday, June 13, from 9 a.m. to 6 p.m. the public is invited to an in-store event celebrating this anniversary and their upgrade of the Pandora line to a Gold Level store as they introduce customers to the new Pandora display area and new summer merchandise of rings, charms, bracelets and more.
TK Wheeler certainly has cause for celebration as does any small business that has survived and prospered despite the economy’s ups and downs including the major recession of the past seven years. Forbes Newsletter reported in Sept. 2013 “that their data from the last 6 years shows 7 out of 10 new employee firms survive at least 2 years, half at least 5 years, a third at least 10 years and a quarter stay in business 15 years of more.”
When asked his secrets to this success, Wheeler cites several keys, the first of which is remaining true to their corevalues. “We have always maintained our commitment to offer high quality fine jewelry, expertise in custom design & repair, and superior customer service provided by great people, all of which defines our own brand.” said Wheeler.
Their fine jewelry lines include bridal, diamonds, pearls, and other precious stones. Custom jewelry is both the hallmark and the passion of TK Wheeler whether it is creating a new special design, or the redesign of an old treasure. Custom design service is provided on-site by an experienced master jeweler as part of their commitment to superior customer service.
Wheeler also attributes his success to acknowledging the axiom “change is inevitable.” To respond to the need for change over the years the store has evolved, enhanced and upgraded merchandise by knowing & listening to industry trends and customers’ needs and wants. An example is the gold-buying service they offer with free appraisal estimates and prices that people know they can trust to be consistent and fair. Another is their additions of new attractive Fashion Jewelry lines in a range of price points, some of which are exclusive to TK Wheeler. in Oak Ridge.
Recently TK Wheeler launched a newly designed and upgraded website and is embracing social media to better serve, inform and engage customers. Visit the new website at www.tkwheelerjewelers.com and on Facebook for expert advice on your jewelry questions or details on the products and services available.
“All of our team at TK Wheeler Jewelers expresses our sincere thanks and appreciation to our customers in Oak Ridge and East Tennessee for placing their trust and confidence in us to take care of all their jewelry needs over 35 years. Our loyal customers are truly the key to our success,” said Wheeler.